Definition : Trademark

La trademark is a sign affixed on a product or a service in order to distinguish this product or service from another thanks to its distinctive character.

There are several types of trademarks:

  • Word mark: mark composed of one or more words.
  • Figurative trademark: mark consisting solely of a visual.
  • Semi-figurative or complex trademark: mark that links a verbal term and a visual.
  • Three-dimensional trademark: mark consisting of the shape or packaging of a product.
  • Color mark: mark made up of colors.
  • Hologram trademark: mark made up of elements with holographic characteristics.
  • Sound mark: mark consisting of a sound or a combination of sounds.