{"id":10672,"date":"2025-08-02T07:49:38","date_gmt":"2025-08-02T07:49:38","guid":{"rendered":"https:\/\/www.dhenne-avocats.fr\/?p=10672"},"modified":"2025-07-29T08:04:18","modified_gmt":"2025-07-29T08:04:18","slug":"disney-and-universal-versus-midjourney-the-legal-battle-redefining-generative-ai","status":"publish","type":"post","link":"https:\/\/www.dhenne-avocats.fr\/en\/disney-and-universal-versus-midjourney-the-legal-battle-redefining-generative-ai\/","title":{"rendered":"Disney and Universal vs. Midjourney: The legal battle redefining generative AI"},"content":{"rendered":"<p>11 June 2025 marks a turning point in the history of generative artificial intelligence. For the first time, two Hollywood giants, Disney and NBC Universal, are uniting to file a lawsuit against Midjourney in a federal court in Los Angeles. This unprecedented legal action could redefine the rules of engagement between artistic creation and artificial intelligence.<\/p>\n<h2>A strategic alliance in the face of AI<\/h2>\n<p>The union between Disney and NBC Universal is not to be taken lightly. Together, these two entertainment giants possess invaluable catalogues: Marvel, Lucasfilm, Pixar, and 20th Century for Disney; Universal Pictures and DreamWorks Animation for NBC Universal. Their combined economic weight, amounting to several billion dollars, lends them considerable legal standing to wage this battle.<\/p>\n<p>This strategic alliance contrasts with previous legal actions primarily led by actor and screenwriter unions. Horacio Gutierrez, Disney's Chief Legal Officer, further clarified the studios\u00ab position in a powerful statement: \u00bbPiracy is piracy, and the fact that an image or video is created by AI or other technology does not make it any less of an infringement of intellectual property rights.\"<\/p>\n<h2>The legal basis for the accusation<\/h2>\n<p>The complaint filed in the Californian federal court is based on specific accusations of massive copyright infringement. The studios accuse Midjourney of using billions of protected images to train its artificial intelligence model, without any prior authorisation from the rights holders.<\/p>\n<p>The advanced evidence is concrete: Midjourney's ability to generate images of iconic characters such as Mickey Mouse, Darth Vader, or the Minions from \u00abDespicable Me\u00bb. This faithful reproduction constitutes, according to the plaintiffs, irrefutable proof that their works were used as training data.<\/p>\n<p>The prosecution goes further, calling Midjourney a \u00abvirtual vending machine\u00bb and a \u00abbottomless pit of plagiarism.\u00bb The studios also denounce the company's inaction in response to their repeated requests to cease these practices.<\/p>\n<h2>The claimants' demands<\/h2>\n<p>The studios are setting out several precise requirements in their appeal:<\/p>\n<ul>\n<li>The immediate cessation of the use of their protected content for the training of AI models<\/li>\n<li>The payment of substantial damages<\/li>\n<li>The reimbursement of the equivalent of income generated through the unauthorised use of their works<\/li>\n<\/ul>\n<p>This latest request could prove particularly costly for Midjourney, given the platform's commercial success and the volume of images generated daily.<\/p>\n<h2>A rapidly evolving legal context<\/h2>\n<p>This case is part of a broader movement of legal challenges against generative AI. Since the launch of ChatGPT, numerous lawsuits have been filed against companies in the sector: news organisations against OpenAI, artists against Meta, and French publishing unions against various platforms.<\/p>\n<p>However, the actions of Disney and NBC Universal present specific characteristics that could make them a textbook case. Firstly, the financial and legal power of the plaintiffs allows them to commit considerable resources. Secondly, the visual nature of the works concerned makes it easier to demonstrate infringement, unlike with texts where similarity can be more difficult to establish.<\/p>\n<h2>The implications for the AI industry<\/h2>\n<p>This legal battle comes at a critical time for Midjourney, which is preparing to launch a video generation tool. Studios are also expressing their concerns about this development, fearing an amplification of the counterfeiting phenomenon.<\/p>\n<p>Beyond Midjourney, this case could create a significant legal precedent. A victory for the studios would send a strong signal to the entire generative AI industry, potentially forcing companies to rethink their training methods and negotiate licences with rights holders.<\/p>\n<h3>The stake in modelling training<\/h3>\n<p>The heart of the debate centres on the legality of using copyrighted works to train AI models. Technology companies typically invoke the US concept of \u00abfair use\u00bb, arguing that training constitutes a transformative use of the original works.<\/p>\n<p>The studios contest this interpretation, arguing that the massive and systematic use of their content goes far beyond the scope of fair use. They specifically point out that users can generate images virtually identical to the originals, which they consider to be outright reproduction.<\/p>\n<h2>The potential economic repercussions<\/h2>\n<p>The outcome of this case could have major economic consequences. For studios, it is about protecting assets representing colossal investments in research and development, marketing, and distribution. The devaluation of this content through its free reproduction via AI constitutes a direct threat to their business model.<\/p>\n<p>For the AI industry, a defeat could impose new costs related to the acquisition of licenses, potentially disrupting the sector's economy. Some observers believe this could favour large technology companies, the only ones capable of negotiating and financing such licenses on a large scale.<\/p>\n<h3>A precedent for the future of creation<\/h3>\n<p>This case transcends a simple commercial dispute to touch upon the very foundations of creation in the digital age. It raises essential questions: who has the right to be inspired by a work? Where does infringement begin and inspiration end? How can technological innovation and intellectual property protection be reconciled?<\/p>\n<p>The Californian court's decision could thus have a lasting influence on the relationships between creators, rights holders, and AI developers. It could also inspire other jurisdictions, particularly in Europe, in the development of their own regulatory framework for generative AI.<\/p>\n<p>The Disney and NBC Universal case against Midjourney represents far more than a simple commercial dispute. It is a decisive test for the future of generative artificial intelligence and its coexistence with intellectual property rights. Its outcome will likely determine the rules of the game for years to come, balancing technological innovation with the protection of creators.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le 11 juin 2025 marque un tournant dans l&rsquo;histoire de l&rsquo;intelligence artificielle g\u00e9n\u00e9rative. Pour la premi\u00e8re fois, deux g\u00e9ants d&rsquo;Hollywood, Disney et NBC Universal, s&rsquo;unissent pour porter plainte contre Midjourney devant un tribunal f\u00e9d\u00e9ral de Los Angeles. Cette action judiciaire sans pr\u00e9c\u00e9dent pourrait red\u00e9finir les r\u00e8gles du jeu entre cr\u00e9ation artistique et intelligence artificielle. Une [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-10672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propriete-intellectuelle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney et Universal contre Midjourney : La bataille juridique qui red\u00e9finit l&#039;IA g\u00e9n\u00e9rative - Dhenne Avocats<\/title>\n<meta name=\"description\" content=\"Lisez l&#039;article : Disney et Universal contre Midjourney : La bataille juridique qui red\u00e9finit l&#039;IA g\u00e9n\u00e9rative du blog Dhenne Avocats\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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