{"id":8033,"date":"2022-10-13T12:03:14","date_gmt":"2022-10-13T12:03:14","guid":{"rendered":"https:\/\/www.dhenne-avocat.sea-dev-and-sun.fr\/lexique-propriete-intellectuelle\/https-www-dhenne-avocats-fr-lexique-propriete-intellectuelle-marque\/"},"modified":"2024-05-07T08:09:50","modified_gmt":"2024-05-07T08:09:50","slug":"brand","status":"publish","type":"lexique","link":"https:\/\/www.dhenne-avocats.fr\/en\/intellectual-property-glossary\/brand\/","title":{"rendered":"Trademark"},"content":{"rendered":"<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;La marque est un signe accompagnant un produit ou un service, qui a pour but de le distinguer des produits et services similaires, gr\u00e2ce \u00e0 son Caract\u00e8re distinctif.nnOn distingue diff\u00e9rents types de marques\u00a0:nMarque verbale : marque compos\u00e9e d'un ou plusieurs mots.nMarque figurative : marque constitu\u00e9e uniquement d'un visuel.nMarque semi-figurative ou marque complexe\u00a0: marque qui lie un terme verbal et un visuel.nMarque tridimensionnelle\u00a0: marque constitu\u00e9e par la forme ou le conditionnement d\u2019un produit.nMarque de couleur : marque constitu\u00e9e de couleurs.nMarque \u00e0 hologramme : marque constitu\u00e9e d\u2019\u00e9l\u00e9ments ayant des caract\u00e9ristiques holographiques.nMarque sonore\u00a0: marque constitu\u00e9e par un son ou en une combinaison de sons. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">The <strong>trademark<\/strong> is a sign affixed on a product or a service in order to distinguish this product or service from another thanks to its <a href=\"https:\/\/www.dhenne-avocats.fr\/en\/lexique-propriete-industrielle\/distinguishing-features\/\"><strong>distinctive character<\/strong><\/a>.<\/span><\/p>\n<p>There are several types of trademarks:<\/p>\n<ul>\n<li class=\"translation-block\"><strong>Word mark<\/strong>: mark composed of one or more words.<\/li>\n<li class=\"translation-block\"><strong>Figurative trademark<\/strong>: mark consisting solely of a visual.<\/li>\n<li class=\"translation-block\"><strong>Semi-figurative or complex trademark<\/strong>: mark that links a verbal term and a visual.<\/li>\n<li class=\"translation-block\"><strong>Three-dimensional trademark<\/strong>: mark consisting of the shape or packaging of a product.<\/li>\n<li class=\"translation-block\"><strong>Color mark<\/strong>: mark made up of colors.<\/li>\n<li class=\"translation-block\"><strong>Hologram trademark<\/strong>: mark made up of elements with holographic characteristics.<\/li>\n<li class=\"translation-block\"><strong>Sound mark<\/strong>: mark consisting of a sound or a combination of sounds.<\/li>\n<\/ul>","protected":false},"parent":0,"template":"","class_list":["post-8033","lexique","type-lexique","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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